NBC sets opening ceremony record
NEW YORK (AP) — A look at media coverage of the London Olympics:
An opening ceremony from the mother country with a Beatle, a queen and Mr. Bean proved irresistible for viewers in the United States, with a record-setting 40.7 million people watching NBC's first night of summer Olympics coverage.
The Nielsen company said Saturday that London's opener was the most-watched opening ceremony of any summer or winter Olympics. It topped the previous mark of 39.8 million people who watched the 1996 Atlanta Olympics begin, and the 34.9 million who watched the colorful first night from Beijing four years ago.