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Apple in 'crunch mode' preparing apps to demo iPad 3


In the wake of iPad 3 launch rumors, Apple is reportedly scrambling to prepare for thetablet's expected debut event next month.

The company is in "crunch mode" to drum up apps to demonstrate the tablet both on-stage and in TV advertising, according to The Verge, which cited unidentified sources with knowledge of the matter.

The report notes that Apple usually spends weeks handpicking apps to showcase the tablet's capabilities during its introduction. Apple's selection process, which is moving along at an "increased rate," is placing special emphasis on graphics-oriented apps to show off the new iPad's rumored Retina display, the tech site reported.